The business case for investing in returning mothers

If you’ve ever lost a senior female colleague after maternity leave and wished you could have prevented it, this page is for you.

The Problem

The problem employers are already paying for.

Every year, thousands of UK women return from maternity leave and quietly disengage. Most leave within 12 to 18 months. Not through lack of ambition, but because they feel forgotten, unprepared, and unsupported in the months that matter most. The cost is significant. It also rarely surfaces until she hands in her notice.

Your Statutory Maternity Pay obligation doesn’t address physical recovery. Your Employee Assistance Programme doesn’t cover pre or postnatal corrective exercise. Your line managers are left to fill the gap without the training, the language, or the clinical knowledge to do it well.

And your top female performers are being left to figure it out alone at the exact moment they most need structured, expert support.

What most employers are missing:

The gap between statutory maternity provision and genuine specialist support is where your best people decide whether to stay. It’s rarely the salary. It’s whether they felt cared for during the hardest transition of their working life.

Your existing provision isn't enough.

Covers income only. Does nothing to address physical recovery, psychological readiness, or return-to-work confidence.

Doesn’t cover pre or postnatal corrective exercise. Generic counselling is no substitute for specialist perinatal support.

Your line managers are not qualified to identify and support with postpartum physical and mental issues.

Your returning mother opens it once, can’t find what she needs, and closes it forever. Postpartum recovery is a specialist clinical field, not a content library.

The Data

Six numbers every HR Director should know.

These are not estimates. These are peer-reviewed, industry-sourced figures from recent research.

40%

of working mothers leave their job within a year after having a baby.

Working Motherhood Annual Report

18%

Of 18–34 year olds have quit a job because parental support was inadequate.

Oxford Economics

21%

Of 18–34 year olds have turned down a role because parental support was inadequate.

Oxford Economics

84%

of UK mothers report facing significant barriers when returning to work after maternity leave. 30% receive no employer support at all.

Fawcett Society and Totaljobs

80%

of UK professionals feel their employer does not do enough to support them during parental leave.

Parent Promise

Employees satisfied with their benefits are five times more likely to stay and 3.5× more likely to trust their employer.

Selerix

What We Deliver

Specialist services, not a wellness module.

ProPartum is not a platform or an app. It’s a clinical service delivered by certified specialists.

1:1 Prenatal & Postnatal Exercise

Providing essential, clinically-led fitness coaching for career mums balancing work and early motherhood. Each programme is built from scratch around the individual her birth type, recovery stage, physical condition, and schedule.

Clinically qualified

Bespoke programme

Video check-ins

1:1 Prenatal & Postnatal Exercise

Providing essential, clinically-led fitness coaching for career mums balancing work and early motherhood. Each programme is built from scratch around the individual her birth type, recovery stage, physical condition, and schedule.

Clinically qualified

Bespoke programme

Video check-ins

Additional Services

We offer a range of carefully selected additional services, delivered by hand-picked, certified experts who share our vision, values, and commitment to supporting women through every stage of motherhood.

Hand-picked experts

Shared values & vision

Add-on available

Why Generic Wellness Won’t Work Here

Most corporate wellness providers bolt on a postnatal module. It doesn't work.

Diastasis recti affects up to 60% of women post-birth. Pelvic floor dysfunction is common and largely undiagnosed. Only a certified specialist can safely prescribe and progress exercise in this window and only a 1-to-1 relationship delivers the follow-through that drives real outcomes.

Generic Wellness App ProPartum
Clinically qualified specialist Rarely Always
1-to-1 programme design Template content Built from scratch
Diastasis recti assessment Not covered Standard practice
Ongoing human check-ins Push notifications Regular video calls
Return-to-work report for HR No Included
Same specialist throughout Varies Always

Market Context

What progressive employers are already doing.

The UK regulatory environment is tightening. New dismissal protections for returning mothers are in consultation, the government’s Parental Leave and Pay Review is underway, and employers are increasingly expected to do more than the statutory minimum. The companies that lead this conversation will define the next decade of employer branding.

You cannot outspend a FTSE 100 on benefits, but you can outsmart them. Genuine 1-to-1 specialist support for returning mothers is the one thing their scale actively prevents them from offering.

And it will be talked about. Every woman who goes through a ProPartum programme becomes an advocate for your business.

43%

Of UK working mothers feel that having children limited their promotion prospects within their current organisation.

Pregnant Then Screwed 2024 (n=35,800)

18%

Only 18% of UK women feel happy and confident about returning to work after maternity leave. 90% are not offered any formal returner programme by their employer.

MMB Magazine survey 

88%

of UK workers say wellbeing is as important as salary. 

Multiple 2024 UK workforce surveys reported through CIPD and Deloitte channels.

Free Resource

Download: Personalised Perinatal Care: A Practical Guide for Employers

An evidence-led guide written for employers. 

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Next Step

Ready to talk about what this looks like for your team?

Book a discovery call. We’ll walk you through exactly how ProPartum would work within your team structure, answer any questions, and give you a clear picture of investment and outcomes, no pitch, no pressure.

· No obligation · See exactly how this works for your team